- Gathered user insights through moderated and unmoderated
user interviews to gain user knowledge and generate new features and inform multiple product roadmaps - Developed eight employer user archetypes after several rounds of research including interviews, thematic analysis, surveying, and cluster analysis. This led to business segments being able to focus their efforts on known employer types, with some overlap between small and enterprise employer users.
- Conducted ethnographic interviews, observation, and field notes at multiple career fairs across the country driving changes to the career services product offering and generating new concepts for maximizing efficiency.
- Created and analyzed survey results from large samples (2000+) of college students to benchmark job search satisfaction and understand priorities when evaluating job posts. This research enabled us to redesign the summary search cards by including salary and location information, and reordering the content displayed on the full detail page so job seekers can find information quicker.
- Trained product designers on best practices for evaluative user research, including employer tools like usertesting.com to exponentially increase the amount of impact my work had at Handshake.
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